Nader Sabry is a strategist, innovator, and entrepreneur in NASA space tech, government, and health/wellness. Has raised $20m directly /+$100m indirectly for startups and is a bestselling author of “Ready Set growth Hack: A beginners guide to growth hacking success” which is a growth blueprint for organizations to achieve 10x growth.
Bestselling Ready Set growth Hack: A beginner’s guide to growth hacking success is now in audio after much demand for readers wanting an audio version. This blueprint, better known as the growth code, is a step-by-step approach developed over the past 25 years.
Sabry has raised $120 Million, helping startups, start, scale, and exit. As an entrepreneur, a consultant, and even a policy-maker, he saw every possible perspective one can encounter. After he sold his last company in 2017, he pondered over some essential questions:
- Why do some organizations grow and not others,
- Why do some organizations do not grow at all,
- Why do some organizations start growing, then stop, and
- Why do some organizations don’t start growing but do later
Then he went deep into his vault of experiences and knowledge, 25+ startups, 115+ clients, and four significant governments of learning, and his next significant creation came about—a blueprint designed to help others repeat that success, a blueprint known as the growth code.
When we first hear the word “HACK,” we are thrown off…we all assume “HACKING” is terrible, but it isn’t. A hack is a shortcut, whether for growth, a bio-hack, or even a life-hack.
Growth hacking is essentially a shortcut to growth. This shortcut is a transition point between taking four units of effort to get one unit of results, taking one unit of effort, and getting four units of results. This is the disproportionate outcome that leads to massive growth.
It is a rapidly emerging discipline that brings technology, marketing, and business to a meeting point where they all agree to serve towards growth. It’s a new corporate superpower, but it is enjoyed by the elite startups of Silicon Valley but by corporations, governments, secret societies, and even organized crime groups.
Getting 10x results and its realities
We all know and hear about 10x growth, but what is it? The blueprint is Ready Set Growth Hack answers precisely that, the “how to..” This approach gives you the step-by-step approach based on the growth cycle, a 3 step process that finds the growth problem, tackles that problem with a growth hack, and scales it into full-scale operations.
Growth in the context of a post-COVID19 economy
The reality is in the post-COVID-19 economy; we will be facing an even massive growth dilemma. With fewer resources, more uncertainty, and only more competition, growth becomes even more critical. Oddly enough, growth now becomes a center stage, which might sound pretty obvious, but has been neglected due to too many theories, lack of focus and merely enough wiggle room to allow poor performance to continue.
To grow or not to grow.
This all derives from what I call the growth dilemma. The growth dilemma is every CEO, founder, leader, and executive’s ordeal. It usually sneaks up on you at the start of the year, the beginning of the month, and the quarter. This predicament is when you have great growth goals but don’t have the means to pull it off—being short of resources like money, people, time, tools, technology, training, and even mindset. We all know this moment when we have to confront weak performance and deliver the bad news in the aftermath. So this situation is where growth hacking comes into play. Significant results achieved without all the resources.
There is little to no business marketing, or special knowledge is required to make growth hacking happen, and remember, there is no one size fits all or a single silver bullet equation to this. It’s about discovering what works for you in a systematic and structured manner.
What is growth hacking
The biggest testament to growth hacking is unicorns (billion dollar startup companies) as this is their secret weapon. This is when a small never heard about startup company disrupt a space they dominate and control by significantly shifting everything. Those new rules are defined and pushed by growth hackers who leverage that for their own gains.
A straightforward and powerful way of understanding growth hacking is about getting disproportionate results—fewer inputs, for a much more significant outcome. The transition point in the middle is where a growth hacker does his/her magic by using fewer resources to generate a disproportionate result with a massive ROI (return on investment).
GROWTH HACKING SUCCESS FORMULA
(Mindset + process) x (culture + strategy) x (talent + technology)
Although we get caught-up on tech, without the right mindset and process to drive it, then culture and strategy cannot form a direction, let alone align the right talent and technology to grow..
This is defined by a growth hacking mindset that endorses a culture of being lean, quick, and very tech-oriented. Although tech plays a significant part, this doesn’t mean you have to be a tech business, as many past cases have proven even traditional business models tap into growth hacking, including companies like McDonald’s.
The great economic reboot
An extensive economic reboot is going to happen. The scary part is that several authorities don’t even see it and be able to describe it to everyday people. That is where a considerable surprise will come for many. The essence of this is going back to basics. What I like to call it though is “forward to basics.”
Forward to basic is essential, concentrating on basics but using technology and existing advanced infrastructure to supercharge our ability to use those basics in a few ways:
- Is it fast and more focused way
- In a more optimized manner
- With a lower entry cost
- A leaning operating cost
- Wider reaching capabilities
Moving forward, there will be a big focus on tech, a notable shift in culture, and mass uncertainty. The blend of these three things will enforce this economic reboot.
Finally, it’s time for “forward to basics.” As tight and painful as it might feel right now, this will not last forever, and this is the time to act on the creation of new opportunities. I believe we have two types of entrepreneurs — those who Creating the future – defining, developing, and leading Vs. Meeting the future – being responsive and adaptive to change. Neither is wrong or right; it’s a matter of making a conversions decision and growth hacking your way to exponential growth.
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